A DIFFERENT APPROACH TO THE LONG WAY

THE LONG WAY
HAS A SHORTCUT.

Three disciplines. Three weeks.
Every athlete starts somewhere.

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SCROLL TO BEGIN ↓

01 / 05

THE PREMISE01 — 21 DAYS

THE CALENDAR IS NOT THE BOSS OF YOU

LESS TIME.
MORE STORY.

Some people spend years preparing for the longest day of their lives.

We made a guide for people who prefer to work with a slightly more interesting timeline.

Meet Ironman Express Lane. A three-week guide to swimming, cycling, and running for athletes at every experience level. Start where you are and build from there.

DISCOVER THE COURSE ↘

SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳ SWIM ✳ BIKE ✳ RUN ✳

THE DISTANCETHE FULL PICTURE

A LOT CAN HAPPEN
IN THREE WEEKS.

Scroll the route. Take it all in.

THE COURSE01 SWIM02 BIKE03 RUN

01 / 03

FIRST, THE WATER

SWIM.

It starts in the water. Naturally.

2.4MILES
OF OPEN WATER

02 / 03

THEN, THE ROAD

BIKE.

Find a comfortable seat. You'll be here a while.

112MILES
ON TWO WHEELS

03 / 03

FINALLY, YOUR FEET

RUN.

Just a marathon between you and the finish.

26.2MILES
TO THE FINISH

THE DETAILS BEHIND THE DISTANCE

MORE THAN
THE MILES.

A little preparation goes a long way. Get to know the moments between the swim, the bike, and the run.

A cyclist preparing her helmet beside a mountain lake — 01 / PREPAREFind your setup.
Get comfortable with your gear before you set out.

A runner taking a break and drinking water in a city park — 02 / REFUELMake a little time.
Fuel, hydration, and recovery deserve a place in the plan.

A swimmer adjusting her goggles at an indoor pool — 03 / BEGINStart where you are.
Every athlete has a first session. Make yours your own.

THE METHODTHREE WEEKS. ONE GUIDE.

THINK BIG. SCHEDULE SMALL.

THE CLOCK
IS TICKING.
GOOD.

✳

A big goal deserves a starting point. This guide introduces the swim, bike, and run with options shaped around your experience and current training.

WEEK 01

Start with the swim.

WEEK 02

Move on to the bike.

WEEK 03

Finish with the run.

YOUR NEXT MOVETHE EXPRESS LANE GUIDE

THE THREE-WEEK GUIDE

TIME TO
COMMIT.

A digital guide for athletes at every level, from finding your starting point to planning your next step. One purchase. Delivered by the Grown Strong team.

FORMATDigital guide

DURATIONThree weeks

INVESTMENT$5,000 USD

Start at your own level. Preparing for a full-distance race takes longer than three weeks. Checkout is being prepared.

Three Weeks to an Ironman guide cover featuring Rasmus running by the coast

THE JOURNEY CONTINUES

THE FINISH IS
JUST THE START.

BACK TO THE TOP↑

THE LONG WAYHAS A SHORTCUT.

LESS TIME.MORE STORY.

A LOT CAN HAPPENIN THREE WEEKS.